Over the past few years due to the accessibility of the internet, satellite and TV, all manner of sporting events are broadcast across the globe. If players were content with their salary and never demanded more and if the equipment and technology required didn’t need to be constantly upgraded, then there wouldn’t be the need to obtain money from other sources. But this is not the world we live in. A footballer will continually demand more money from his club than his not-so-talented counterpart, whilst the club itself will need to continually strive to cater to the needs of the fans by continually improving stadium facilities as well as the high-tech equipment needed for broadcasting purposes.
Hence sponsorship was born out of the need for an ever-increasing amount of cash to be ploughed into a sport; and what better way for a large organisation to advertise its wares for all to see.
Because of the popularity of football and its players (see the previous section), this is a fine example of sponsorship taken to the extreme. In the early years, it was simple, there was Division 1 and Division 2; but now it’s Barclays Premier League and the Coca-Cola League. There is the Carling Cup which was once the League Cup and Johnstone’s Paint Trophy has taken over the Football League Trophy. Mitre is the “official supplier of footballs to the football league”, whilst E-on is the “official energy partner to the football league”.
Confused?? – You should be. So the next time you pay a visit to the toilet at a football match, watch out for that Andrex puppy or you may find yourself watching the second half in very uncomfortable circumstances!!
Hence sponsorship was born out of the need for an ever-increasing amount of cash to be ploughed into a sport; and what better way for a large organisation to advertise its wares for all to see.
Because of the popularity of football and its players (see the previous section), this is a fine example of sponsorship taken to the extreme. In the early years, it was simple, there was Division 1 and Division 2; but now it’s Barclays Premier League and the Coca-Cola League. There is the Carling Cup which was once the League Cup and Johnstone’s Paint Trophy has taken over the Football League Trophy. Mitre is the “official supplier of footballs to the football league”, whilst E-on is the “official energy partner to the football league”.
Confused?? – You should be. So the next time you pay a visit to the toilet at a football match, watch out for that Andrex puppy or you may find yourself watching the second half in very uncomfortable circumstances!!